Breedwise began in a unique place: a pharmacy in Knoxville, Tennessee. Our founder Kendrick Smith, Pharm.D., noticed that his team was filling many prescriptions for dogs. The Smiths have always welcomed dogs into their family. Kendrick’s passion for holistic wellness and his expertise in compounding led him to explore wellness solutions for dogs like Rex and Duke, Rosie and Scruffy, Callie and Casper. Breedwise now brings together the best of conventional medicine and homeopathic remedies. When our favorite canines have healthier, happier lives, we do too.

Giving Back

We pride ourselves in caring for our furry family members. But our passion for holistic wellness doesn’t stop with pets, and we have customers like you to thank for it. We donate a portion of every dollar we make to the following charities:

Atlas Free
Atlas Free helps combat slavery and the exploitation of women and children around the world.

More information on Atlas Free


HABIT is a community group of volunteers working together to explore the circumstances and consequences of the human-animal bond and to promote this valuable bond between people and animals. HABIT is comprised of representatives from the University of Tennessee College of Veterinary Medicine, volunteers from the community, and private veterinary practitioners.

More information on HABIT